Targeted marketing

Get to know the main target audiences and gain inspiration for branding Denmark in words and images to reach your target audiences. 

Use these pages to target your marketing and make the brand promise Come and be part of it come alive. That way you will be instilling well-defined feelings and expectations in your target audiences, building recognition factor and increasing the probability of your target audiences choosing Denmark as their destination.

What is branding?

Branding is about promoting a difference and demonstrating that Danish travel promise are a cut above those for other countries. When VisitDenmark brands Denmark, we convey a sense and impression of Denmark that the visitors we want to attract can identify with. In that sense, a brand is more than just a logo, a slogan, a product or a campaign. The core of a commercial brand is how the product is perceived by the consumer.
A strong brand conveys emotional values – or feelings. This applies equally when selling a country as a travel destination.