Denmark’s unique position

Holiday market

Denmark is the country where you get to create your own experiences, where you see and try out new things, let your hair down, have fun and reenergise. All of this and more in a way that strengthens the ties between children, friends and families. 

Meeting and Conference market

MIND is the unique Danish proposition in hosting meetings and conferences. You will be taking new interactive and creative approaches, where we take it all up a level in dialogue, involvement and reflexion and incorporate the location setting. MIND is a new movement dedicated to hosting inspiring and effective meetings and conferences with high, measurable return on meeting investment. 

What is a position?

The position is Denmark’s standing on the international market for holiday and meetings/conferences tourism. A position that differentiates Denmark from the competition and meets holidaymakers’ and meeting/conference attendees’ current and future needs.

Denmark enjoys a strong standing over its competitors (Sweden, Spain and the Netherlands) in terms of hospitality and family-friendliness combined with high quality of life. Image survey of Denmark and VisitDenmark-logo from The Nielsen Company for VisitDenmark, May 2011.